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5 Common AdWords Myths Absolutely Destroyed (Search Engine Journal)

Mon, 05 Jan 2009 16:22:09 GMT

#1 Myth: AdWords Is Media Placement This is a misconception of ad agencies and clients who have done more media placement than pay per click. In media placement, you place your ad somewhere for a set fee, and that’s it. We can make analogies between that and pay per click, but it’s not [...]


Mojoloco adopts new billing system (Mississippi Business Journal)

Wed, 07 Jan 2009 12:48:45 GMT

JACKSON — The advertising agency Mojoloco, llc is rolling out a performance-based model for billing certain qualified clients and prospects.


Beat the Competition by Anticipating Traffic Changes (Search Engine Land)

Mon, 05 Jan 2009 09:14:25 GMT

The holidays are over. Clicks and conversion rates are dropping back to pre-holiday levels. Instead of mourning the loss of the holidays; it’s time to evaluate the success of last year’s campaigns and set new goals for this year.






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